Rafael’s life of representing and influencing the world of premiere foods sprang from humble beginnings.

His family migrated from Mexico to Florida as field workers. Valuing the “natural” had been part of his background for as long as he can remember.

Rather than just buying meat and poultry from low-grade companies, he began to wonder if there were other options, such as buying from ethical wholesalers that could offer a better product at a reduced price.

Once he had graduated from college, he started to work at a food company in Boca Raton, taking the opportunity to connect with people who would eventually become industry titans.

That was the moment his life changed forever, and what started out as a small idea when Rafael was 14 eventually grew into Mr. Meat Master.

As he sold chicken and beef in a small convenience store, he knew he could make this work better.